Planning for Online Marketing
A holistic guide to marketing on the web
The Internet revolution is far from complete. The web continues to evolve and marketers need to adapt their strategies accordingly. Online marketing activities, like pop-up and banner ads, that worked in the past may not necessarily work now.
The greatest challenge lies in being able to choose the strategies that are right for your business and integrate cohesively with your corporate marketing initiatives. Designed for corporate marketers, this document provides a holistic guide to marketing on the web.
- Understand the importance of online marketing
- Identify its role in your marketing strategy
- Review the risks and rewards of online marketing tactics
- Learn how to select the best tactics for your organization
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