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SEO and CMS: Implementing Best Practices

Embedding Search Engine Optimization tactics during CMS deployment

Content management and search engine optimization are deeply related. A website's traffic hinges on the quality of content and its appeal to the search engine spider.

A few smart decisions when selecting and implementing a content management system can ensure that even non-technical users can contribute search engine friendly content and build traffic. Developed for Marketing and IT personnel, this whitepaper explains how to bridge the gap between content creation and search engine optimization.

  • Garner quick wins by embracing a "long-tail" content optimization strategy
  • Ensure that all of your content is being spidered by meeting a few key criteria
  • Insert SEO-friendly tactics directly into CMS templates and workflow procedures.

About the Author

Randy Woods is a co-founder of non-linear creations. With his breadth of knowledge and experience in online strategy, content management and search marketing, Randy shares his lessons learned through the non-linear creations Thought Leadership Series; a number of published whitepapers including: Best Practices in CMS Governance, SEO and CMS: Implementing Best Practices, NLC Performance Framework and Proven Approaches for Success with the Google Search Appliance.

As Seen on CMSWatch.com and CMSWire.com

Embedding SEO Best Practices in CMS Implementations – CMSWatch Feature Article
SEO and CMS: Deployment Best Practices (Part 1 of 2) – CMSWire Feature Article
SEO and CMS: Best Practices During Deployment (Part 2 of 2) – CMSWire Feature Article

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