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The NLC Performance Framework

A pragmatic guide to planning online business initiatives

Since 1995, non-linear creations has undertaken more than 750 online engagements, and in virtually all of these, we helped our clients set goals and measure success. This guide evolved through our involvement in developing effective e-business strategies and online business initiatives for our clients. To capitalize on your online business opportunity, use these e-business models to:

  • Map corporate objectives with online goals
  • Define success metrics for online business goals
  • Examine audience needs in parallel with your online business goals, and
  • Create structured outbound marketing reviews.

About the Author

Randy Woods is a co-founder of non-linear creations. With his breadth of knowledge and experience in online strategy, content management and search marketing, Randy shares his lessons learned through the non-linear creations Thought Leadership Series; a number of published whitepapers including: Best Practices in CMS Governance, SEO and CMS: Implementing Best Practices, NLC Performance Framework and Proven Approaches for Success with the Google Search Appliance.
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