Phase III: Examine Audience Needs in Parallel with Your Goals
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Phase IV: Bottom-Up Analysis of Behaviour to Confirm Assumptions
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Phase V: Content and Navigation Review
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Phase VI: Outbound Marketing Review
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Starting the Conversation
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Staying in Touch
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Phase VII: Online Initiative Plan
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About non-linear creations inc.
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About non-linear creations
non-linear creations (NLC) is a leading web development and IT integrator, helping clients leverage the business benefits of Internet technology to drive traffic, support sales, and achieve a strong return on online investments.
Our focus on delivering results is baked into non-linear creations’ corporate DNA and drives each of our areas of practice, including: Enterprise Content Management, Enterprise Search, Online Strategy, Search Engine Marketing, eMail Marketing, Application Development and Integration, Site Design and Multimedia, and Web Analytics.
With a portfolio of more than 750 online projects, offices in Ottawa and Toronto, and clients around the globe, non-linear creations continues to deliver impressive online results.
The NLC Performance Framework
A pragmatic guide to planning online business initiatives
Since 1995, non-linear creations has undertaken more than 750 online engagements, and in virtually all of these, we helped our clients set goals and measure success. This guide evolved through our involvement in developing effective e-business strategies and online business initiatives for our clients. To capitalize on your online business opportunity, use these e-business models to:
Map corporate objectives with online goals
Define success metrics for online business goals
Examine audience needs in parallel with your online business goals, and
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