Effective Visual Design Strategy for CMS
Designing strategically and effectively for a CMS-driven website is one of the more complex areas of web development. It requires great skill and experience to achieve a high-performing CMS-based site that's welcoming, reassuring, brand-resonant and easy to navigate.
How do you strike a balance between intuitive, attractive design and a functional, user-accessible content management system? In this whitepaper, we share our expertise on the 7 main challenges you will encounter in creating the visual design for a CMS-driven site, along with tips that will help you avoid these common pitfalls:
- Limitless options and deep navigational structure
- Varying column heights
- Ever-expanding page names
- Interchangeable content areas
- The WYSIWIYG (What You See Is What You Get) Editor
- Varying page layouts and design elements
- Using rich media
Ultimately, designing for CMS requires relatively advanced HTML and web design skills. The CMS itself will not provide the design flexibility you need-it is there simply to impose a set of generalized best practices and to allow a large number of people to collaboratively maintain a professional-looking site. But by following the guidelines in this whitepaper, you will be well on your way to a solid, flexible design that is effective and easy to use for both your site visitors and your content authors.
Reaching non~linear creations
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