Enterprise Social Computing and the Imperative of Participation

Conversation #1 with Shannon Ryan: Social Computing Expert and CEO of non~linear

As we've learned from the massive rise in user-driven social media platforms like Facebook and Twitter over the past few years, harnessing the power of the network offers compelling opportunities to better capture and use information and knowledge-essentially, making it easier for people to take action. These lessons from outside the firewall can and should be applied to the corporation. But where to begin? How to go about it?

In Enterprise Social Computing and the Imperative of Participation, the first in a series of conversations with Shannon Ryan, we look at the rise of social computing and some of the compelling factors that will drive corporate adoption, outlining:

• The three main advantages of social computing in the enterprise
• How to make an informed decision about a social computing platform
• The relationship between corporate culture and your social computing approach
• Approaches to Enterprise Social Computing and how to manage expectations

Given the relative newness of Enterprise Social Computing, integrating an effective strategy behind the firewall can be challenging. This series will guide you in discovering and integrating the benefits of this approach.