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	<title>NLC BLOG</title>
	<link>http://www.nonlinearcreations.com/blog</link>
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		<title>ROI and social media; carts and horses</title>
		<description><![CDATA[Asking about social media ROI? There are a few things you'll want to consider first. It's hard to measure the effectiveness of your outreach if you don't know what you're trying to measure in the first place.]]></description>
		<link>http://www.nonlinearcreations.com/blog/index.php/2010/03/12/roi-and-social-media-carts-and-horses/</link>
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		<title>Enterprise Social Computing features comparison:  MOSS 2007 vs. Sharepoint 2010</title>
		<description><![CDATA[Enterprise Social Computing features comparison:  MOSS 2007 vs. Sharepoint 2010]]></description>
		<link>http://www.nonlinearcreations.com/blog/index.php/2010/02/18/enterprise-social-computing-features-comparison-moss-2007-vs-sharepoint-2010/</link>
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		<title>Collaboration &#038; Social Computing Seminar Wrap Up - Calgary</title>
		<description><![CDATA[On Thursday, February 11, 2010, over 55 people attended a seminar hosted in Calgary by non~linear creations and Microsoft on Collaboration &#38; Social Computing featuring the 5 business realities of a WEB 2.0 world.]]></description>
		<link>http://www.nonlinearcreations.com/blog/index.php/2010/02/18/collaboration-social-computing-seminar-wrap-up-calgary/</link>
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		<title>Selecting a CMS Seminar wrap-up</title>
		<description><![CDATA[On Thursday, February 11, 2010 non~linear creations (NLC) hosted a breakfast seminar jointly with Sitecore and Microsoft on Selecting a CMS.  Over 40 people attended from a variety of industries to hear NLC experts share their thoughts on content management and for the chance to see the Sitecore CMS in action.

The seminar started off with Randy [...]]]></description>
		<link>http://www.nonlinearcreations.com/blog/index.php/2010/02/18/selecting-a-cms-seminar-wrap-up/</link>
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		<title>Integrating Sitecore CMS with Google Adwords</title>
		<description><![CDATA[Tying online advertising campaigns to your CMS provides much deeper insight into user behavior and campaign effectiveness.]]></description>
		<link>http://www.nonlinearcreations.com/blog/index.php/2010/02/15/integrating-google-adwords-with-sitecore-oms/</link>
			</item>
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		<title>Smartphones, smarter colleges - Bringing the mobile web to higher ed</title>
		<description><![CDATA[Today's teens love their pocket gadgets - how can the higher education sector capitalize? Learn more about what leading colleges and universities are doing to connect with their mobile audiences. ]]></description>
		<link>http://www.nonlinearcreations.com/blog/index.php/2010/02/10/smartphones-smarter-colleges-bringing-the-mobile-web-to-higher-ed/</link>
			</item>
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		<title>New Whitepaper on Successful Web Content Management for Higher Education</title>
		<description><![CDATA[This thought leadership document offers practical advice for educational institutions around content management technologies and implementation.]]></description>
		<link>http://www.nonlinearcreations.com/blog/index.php/2010/02/04/new-whitepaper-on-successful-web-content-management-for-higher-education/</link>
			</item>
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		<title>Ethics and social media: Could a good strategy mitigate the risks?</title>
		<description><![CDATA[The issue of ghostblogging is one that has been hotly debated in social media circles. But before you debate whether or not it's acceptable to have help writing an official corporate blog - especially one branded for the c-suite - shouldn't you ask if a blog is even the right tool to begin with?]]></description>
		<link>http://www.nonlinearcreations.com/blog/index.php/2010/01/29/ethics-and-social-media-could-a-good-strategy-mitigate-the-risks/</link>
			</item>
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		<title>Colleges and Universities: the Content Governance Barrier to Student Recruitment</title>
		<description><![CDATA[Institutes of Higher Education often find it challenging to create a website that is optimized for the needs of external audiences.  Confusion over ownership of content and responsibility for outcomes undermines the ability of many schools to attract new students.
Many of these governance challenges are unique to world of higher education.  Common examples:

A Chorus of [...]]]></description>
		<link>http://www.nonlinearcreations.com/blog/index.php/2010/01/25/colleges-and-universities-the-content-governance-barrier-to-student-recruitment/</link>
			</item>
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		<title>Part III - Persuasion and Information Architecture: 5 tips</title>
		<description><![CDATA[Timing is everything.  Your information architecture will have greater persuasive power if it offers suggestions at opportune moments.]]></description>
		<link>http://www.nonlinearcreations.com/blog/index.php/2010/01/25/part-iii-persuasion-and-information-architecture-5-tips/</link>
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