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Web Strategy

Collaboration & Social Computing Seminar Wrap Up - Calgary

Posted in Enterprise 2.0 SharePoint Web Strategy by: Susie Ibbotson on Thursday February 18, 2010 at 3:52 pm

On Thursday, February 11, 2010, over 55 people attended a seminar hosted in Calgary by non~linear creations and Microsoft on Collaboration & Social Computing featuring the 5 business realities of a WEB 2.0 world.

Smartphones, smarter colleges - Bringing the mobile web to higher ed

Posted in Content Management Online Marketing Web Strategy by: Joe Boughner on Wednesday February 10, 2010 at 2:37 pm

Today’s teens love their pocket gadgets - how can the higher education sector capitalize? Learn more about what leading colleges and universities are doing to connect with their mobile audiences.

New Whitepaper on Successful Web Content Management for Higher Education

Posted in Content Management Enterprise 2.0 Online Marketing Web Strategy by: Susie Ibbotson on Thursday February 4, 2010 at 2:24 pm

This thought leadership document offers practical advice for educational institutions around content management technologies and implementation.

Ethics and social media: Could a good strategy mitigate the risks?

Posted in Online Marketing Web Strategy by: Joe Boughner on Friday January 29, 2010 at 10:34 am

The issue of ghostblogging is one that has been hotly debated in social media circles. But before you debate whether or not it’s acceptable to have help writing an official corporate blog - especially one branded for the c-suite - shouldn’t you ask if a blog is even the right tool to begin with?

Colleges and Universities: the Content Governance Barrier to Student Recruitment

Posted in Web Strategy by: Randy Woods on Monday January 25, 2010 at 12:13 pm

Institutes of Higher Education often find it challenging to create a website that is optimized for the needs of external audiences.  Confusion over ownership of content and responsibility for outcomes undermines the ability of many schools to attract new students.

Part III - Persuasion and Information Architecture: 5 tips

Posted in Content Management Web Strategy by: Amanda Shiga on at 9:30 am

Timing is everything. Your information architecture will have greater persuasive power if it offers suggestions at opportune moments.

Part II - Persuasion and Information Architecture: 5 tips

Posted in Content Management Web Strategy by: Amanda Shiga on Thursday January 21, 2010 at 4:47 pm

This post is Part II of a three-part series on Persuasion and Information Architecture.
Principle of Tunnelling
Please follow the blue arrows. Design your information architecture to guide users through a process or experience provides opportunities to persuade along the way.

Persuasion and Information Architecture: 5 tips

Posted in Content Management Web Strategy by: Amanda Shiga on Monday January 18, 2010 at 3:25 pm

How persuasive is your website?
Persuasion is a hot topic these days. Modern websites have several interconnected goals: to inform,  to enable task completion, to connect users socially, and to influence users’ behaviours and opinions. Read on to learn more about how you can build persuasion principles into your information architecture.

Social Media: What you might be able to expect from NLC

Posted in Web Strategy by: Joe Boughner on Thursday November 19, 2009 at 8:45 am

As this is my first post here on the NLC blog, I’ll hope you’ll indulge me as I make a brief introduction. My name is Joe (cue the support group ‘Hi Joe!’) and I’m the newest member of the web strategy team. Specifically, my job is to help shape and deliver some service offerings in [...]

Drive Business Results from your CMS Deployment

Posted in Analytics Content Management Online Marketing Web Strategy by: Randy Woods on Wednesday October 28, 2009 at 12:15 pm

A well-deployed web content management system will let your team publish content faster and more efficiently. But if content published does not drive business results, you will just be publishing more bad content, more quickly. This post describes an alternative.



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