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Web Strategy

Understanding social media

Posted in Web Strategy by: Joe Boughner on Monday August 30, 2010 at 11:02 am

If you’re asking if social media “is” right for you, you’re asking the wrong question. Social media may share common characteristics but they are very different tools with very different potential applications.

Speaking the language in social media

Posted in Web Strategy by: Joe Boughner on Monday June 21, 2010 at 10:42 am

With one little sentence in its newly-minted social media policy, the Government of Alberta is poised to take an important step forward for Gov2.0 thinkers everywhere. Empowering spokespeople to speak the language of the channel they’re participating in shouldn’t be revolutionary, but it is.

New whitepaper: Is my organization ready for social media?

Posted in Online Marketing Web Strategy by: Joe Boughner on Monday May 3, 2010 at 2:43 pm

There’s a great deal of pressure on companies and organizations to get involved in social media. In the latest installment in NLC’s thought leadership series, we discuss 8 questions every advocate should ask before dragging an organization down the road to social media participation.

CMS governance - getting your people aligned

Posted in Content Management Web Strategy by: Amanda Shiga on Wednesday April 28, 2010 at 9:45 am

Last week, NLC presented at ARMA Saskatchewan’s Provincial Conference in Regina.
The topic was CMS governance: “You can lead a horse to water, but you can’t make him drink.” In a CMS context, the term governance often conjures the nitty-gritty of workflows and permissions, but neither can be effective without the right people in the right [...]

The power of patterns: Bridging IA, design and development

Posted in Content Management Web Strategy by: Amanda Shiga on Monday April 19, 2010 at 9:25 am

Patterns aren’t just for sewing and knitting any more. A properly developed pattern library can help ensure consistency through the lifecycle of a web development project and, as an added benefit, eliminate some redundancies along the way.

ROI and social media; carts and horses

Posted in Web Strategy by: Joe Boughner on Friday March 12, 2010 at 1:08 pm

Asking about social media ROI? There are a few things you’ll want to consider first. It’s hard to measure the effectiveness of your outreach if you don’t know what you’re trying to measure in the first place.

Collaboration & Social Computing Seminar Wrap Up - Calgary & Regina

Posted in Enterprise 2.0 SharePoint Web Strategy by: Susie Ibbotson on Thursday February 18, 2010 at 3:52 pm

On Thursday, February 11, 2010, over 55 people attended a seminar hosted in Calgary by non~linear creations and Microsoft on Collaboration & Social Computing featuring the 5 business realities of a WEB 2.0 world.

Smartphones, smarter colleges - Bringing the mobile web to higher ed

Posted in Content Management Online Marketing Web Strategy by: Joe Boughner on Wednesday February 10, 2010 at 2:37 pm

Today’s teens love their pocket gadgets - how can the higher education sector capitalize? Learn more about what leading colleges and universities are doing to connect with their mobile audiences.

New Whitepaper on Successful Web Content Management for Higher Education

Posted in Content Management Enterprise 2.0 Online Marketing Web Strategy by: Susie Ibbotson on Thursday February 4, 2010 at 2:24 pm

This thought leadership document offers practical advice for educational institutions around content management technologies and implementation.

Ethics and social media: Could a good strategy mitigate the risks?

Posted in Online Marketing Web Strategy by: Joe Boughner on Friday January 29, 2010 at 10:34 am

The issue of ghostblogging is one that has been hotly debated in social media circles. But before you debate whether or not it’s acceptable to have help writing an official corporate blog - especially one branded for the c-suite - shouldn’t you ask if a blog is even the right tool to begin with?



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