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Online Marketing

The functional footer…is it the new header?

Posted in Online Marketing by: Nathalie Mendonca on Thursday June 17, 2010 at 10:08 am

The web 2.0 phenomenon has brought to the design world bigger font sizes and bolder designs. A consequence of this is less emphasis on fitting content above the “fold” line. I’ll keep my thoughts on the fold for another post, but you see more and more sites embracing the idea that users do actually scroll to the bottom of the page.

New whitepaper: Is my organization ready for social media?

Posted in Online Marketing Web Strategy by: Joe Boughner on Monday May 3, 2010 at 2:43 pm

There’s a great deal of pressure on companies and organizations to get involved in social media. In the latest installment in NLC’s thought leadership series, we discuss 8 questions every advocate should ask before dragging an organization down the road to social media participation.

Integrating Sitecore CMS with Google Adwords

Posted in Online Marketing by: Molly Anglin on Monday February 15, 2010 at 9:00 am

Tying online advertising campaigns to your CMS provides much deeper insight into user behavior and campaign effectiveness.

Smartphones, smarter colleges - Bringing the mobile web to higher ed

Posted in Content Management Online Marketing Web Strategy by: Joe Boughner on Wednesday February 10, 2010 at 2:37 pm

Today’s teens love their pocket gadgets - how can the higher education sector capitalize? Learn more about what leading colleges and universities are doing to connect with their mobile audiences.

New Whitepaper on Successful Web Content Management for Higher Education

Posted in Content Management Enterprise 2.0 Online Marketing Web Strategy by: Susie Ibbotson on Thursday February 4, 2010 at 2:24 pm

This thought leadership document offers practical advice for educational institutions around content management technologies and implementation.

Ethics and social media: Could a good strategy mitigate the risks?

Posted in Online Marketing Web Strategy by: Joe Boughner on Friday January 29, 2010 at 10:34 am

The issue of ghostblogging is one that has been hotly debated in social media circles. But before you debate whether or not it’s acceptable to have help writing an official corporate blog - especially one branded for the c-suite - shouldn’t you ask if a blog is even the right tool to begin with?

SEO, CMS and the Gilbane Boston Show

Posted in Content Management Online Marketing SharePoint by: Randy Woods on Thursday December 17, 2009 at 11:58 am

We recently presented at Gilbane Boston on how best to implement search engine optimization best practices during CMS deployment. This post includes the slides from that presentation and some reflections on the show itself.

Drive Business Results from your CMS Deployment

Posted in Analytics Content Management Online Marketing Web Strategy by: Randy Woods on Wednesday October 28, 2009 at 12:15 pm

A well-deployed web content management system will let your team publish content faster and more efficiently. But if content published does not drive business results, you will just be publishing more bad content, more quickly. This post describes an alternative.

Content Management, Internet Marketing and the Law

Posted in Analytics Content Management Online Marketing by: Susie Ibbotson on Tuesday July 21, 2009 at 11:10 am

Learn how CMS “marketing suites” need to support compliance with these rules; not enable easy transgression.

Your Pay Per Click Agency: What are you paying them for?

Posted in Online Marketing by: Bruno Roldan on Friday July 10, 2009 at 1:48 pm

1 - Tracking
Does your agency have access to your web analytics?



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