Analytics

Drive Business Results from your CMS Deployment

Posted in Analytics Content Management Online Marketing Web Strategy by: Randy Woods on Wednesday October 28, 2009 at 12:15 pm

A well-deployed web content management system will let your team publish content faster and more efficiently. But if content published does not drive business results, you will just be publishing more bad content, more quickly. This post describes an alternative.

Content Management, Internet Marketing and the Law

Posted in Analytics Content Management Online Marketing by: Susie Ibbotson on Tuesday July 21, 2009 at 11:10 am

Learn how CMS “marketing suites” need to support compliance with these rules; not enable easy transgression.

6 Ways to Use the Sitecore Online Marketing Suite

Posted in Analytics Content Management Online Marketing by: Susie Ibbotson on Tuesday June 2, 2009 at 12:39 pm

Keywords: Sitecore

non~linear creations (NLC) has put together the following six scenarios to illustrate a handful of the many ways in which better knowledge of visitors behaviour can drive improved business outcomes for Sitecore clients.

Sitecore Online Marketing Suite Announced

Posted in Analytics Content Management Online Marketing by: Glen Mcinnis on at 7:05 am

Keywords: Sitecore

The Sitecore Online Marketing Suite (previously code-named Everest) has been officially announced!! OMS, an add-on to the Sitecore CMS provides online marketers with enhanced abilities to monitor visitor behavior, deliver personalized experiences, perform usability testing and more effectively manage online campaigns.

NLC is excited to announce that Helen M. Overland, Director, Search Engine Marketing, will be presenting at the SMX Search Analytics Conference

Posted in Analytics Online Marketing Search by: Susie Ibbotson on Monday March 30, 2009 at 10:44 am

Learn how to Spend Less & Gain More Using Google Analytics with PPC

New Strategy Whitepaper on Leveraging Google Analytics

Posted in Analytics Search Web Strategy by: Susie Ibbotson on Thursday March 19, 2009 at 9:29 am

Learn five main steps to take to ensure that you’re making the best use of Google Analytics.

Prioritizing Content Migration Activities

Posted in Analytics Content Management by: Randy Woods on Wednesday December 17, 2008 at 1:42 pm

When prioritizing content migration activities, you need to take into account both the demands of the new information architecture and the popularity of the content on the current site. This post addresses these critical considerations.

Sitecore 6 Upgrade Tips - CMS News Roundup

Posted in Analytics Content Management by: Glen Mcinnis on Saturday October 25, 2008 at 10:11 am

Sitecore released a conversion tool for upgrading Sitecore 5.3 to 6 in October. A few pointers for ensuring a smooth conversion…

IA Summit 2008 Slides and Podcasts

Posted in Analytics Online Marketing Web Strategy by: Molly Anglin on Monday April 14, 2008 at 1:07 am

Some phenomenal presentations were made at the 2008 IA Summit. Here’s a roundup of conference materials.

Remote Usability Testing: IA Summit Miami

Posted in Analytics Content Management Web Strategy by: Molly Anglin on Friday April 11, 2008 at 2:36 pm

Traditional usability testing occurs in a very controlled environment and can offer significant insights into the design process. However when the desired target audience is geographically far flung or particularly exclusive – costs of usability testing can be high and logistically challenging. Remote testing offers some interesting alternatives to “the lab” approach – providing test [...]