Ethics and social media: Could a good strategy mitigate the risks?

The highly-regarded (and rightfully so) Todd Defren is in the midst of a series of blog posts exploring ethical issues in social media for business. That he’s doing the series at all is a testament to Todd’s leadership in this area; he’s openly discussing many grey-area issues that he and his team have encountered and he’s more than willing to admit they’ve done some questionable things for clients over the years.

Yesterday’s post was on ghostblogging - an issue that many a social media professional has encountered for him or herself. A client is eager to get on board with social media and a blog seems like the logical place to start - after all, one doesn’t ascend to the C-Suite without a few good ideas and a propensity for sharing them, right?

Institutes of Higher Education often find it challenging to create a website that is optimized for the needs of external audiences.  Confusion over ownership of content and responsibility for outcomes undermines the ability of many schools to attract new students.

This post is Part III of a three-part series on Persuasion and Information Architecture.

Principle of Suggestion

You may also be interested in these fine products! Your information architecture will have greater persuasive power if it offers suggestions at opportune moments.

This post is Part II of a three-part series on Persuasion and Information Architecture.

Principle of Tunnelling

Please follow the blue arrows. Design your information architecture to guide users through a process or experience provides opportunities to persuade along the way.

How persuasive is your website?

Persuasion is a hot topic these days. Modern websites have several interconnected goals: to inform,  to enable task completion, to connect users socially, and to influence users’ behaviours and opinions. Read on to learn more about how you can build persuasion principles into your information architecture.