Increasingly, CMS vendors recognize that simply “managing” content on a public web site isn’t enough – marketers need to be able to drive tangible business results from the content they create. Online marketing activities take place in a tangle of rules, regulations and laws about consumer privacy. CMS “marketing suites” need to support compliance with these rules; not enable easy transgression.
Building business through smart technology decisions
Your Pay Per Click Agency: What are you paying them for?
1 - Tracking
Does your agency have access to your web analytics?
Can you really calculate the ROI of web content management: Part II
This is the second post in a series discussing return on investment for web content management deployments. In the opening post we provided an overview of four categories. Today we dive deeper into the first of those categories: acquisition.