On May 14th, join NLC at Canada’s Social Media for Government conference, where I’ll be giving a 3 hour workshop on “Developing A Social Media Strategy: How To Balance Internal Needs With External Expectations“.
The Social Media for Government Conference, given by the Advanced Learning Institute, runs from May 11 through May 14 in Ottawa, ON. Billed as an “Executive Training Series For Federal, Provincial and Municipal Government Communicators”, it covers such topics as “How To Get Started With Social Media In Your Organization – A Focus On The Process“, and “Social Media And Government Communications: Key Considerations For Using Social Media To Communicate And Engage The Public“.
Here is a description of NLC’s workshop:
You know that your organization needs to participate in social networks in order to stay relevant, but you’re just not sure how to go about it. There are so many pitfalls - keeping your organization “on message”, dealing with negative feedback, and deciding what networks to approach. How can you balance the internal needs of the organization with the external expectations of the audience?
In this informative workshop, we will:
- Find out the basics of social networks, including an overview of popular networks in Canada
- Discover how to focus your approach and use time effectively
- Get tips on how to approach key stakeholders within your organization
- See examples of existing government social media campaigns
If you can’t make it out to the conference, you can also explore some of NLC’s whitepapers on social computing, which are free to download.