Search marketing isn’t just about website optimization and paid search campaigns. To really know if your efforts are paying off, you need to test, measure and refine. Continuously.
Search analytics provides insight about your visitors, customers and those who “got away.” And produces hard evidence of ROI, or ROI improvement, which demonstrates the value of search engine marketing initiatives.
NLC is excited to announce that Helen M. Overland, Director, Search Engine Marketing, non~linear creations will be presenting this Wednesday, April 1, 2009 at 3pm at the SMX Search Analytics Conference in Toronto.
Her topic ~ Spend Less & Gain More Using Google Analytics with PPC ~ will help people get the most from their online spends. And during a time that people are investing less in advertising, non~linear creations expertise in Google Analytics with PPC is the perfect alternative.
Session Description~ Wednesday, April 1, 2009 at 3pm
Are you really getting the most out of your Paid Search campaigns? Even if you’re getting great click through rates with solid conversions on your site, you may still be losing out on opportunity. Maybe it’s people not being able to find what they are looking for on the website, or maybe it’s low quality traffic driving your costs up and your conversions down – are you sure you’re getting the best return on your dollar?
In this session, you will gain insights into:
• How to increase the quality of your visitors
• How to identify sources of low quality traffic
• How to segment visitors and spend your marketing budget more effectively
• Case studies of real-world improvements
Helen M. Overland has been immersed in the online world for almost a decade. As Director, Search Engine Marketing at non-linear creations (NLC), a leading Canadian web development and IT integrator, Helen manages a team of Search Engine Marketing Specialists using a variety of creative online marketing strategies to drive significant results for enterprise and SMB organizations. Helen combines her tech savvy with her knowledge of online channels to identify innovative online tactics. Specializing in SEO, PPC and intelligent application of emerging trends, she is experienced in maximizing campaign returns through a variety of creative strategies. She sharpened her skills in the trenches of E-Commerce and grew revenues straight through the dot-com burst. In the past, Helen has generated sales in excess of $500k within an $18k online marketing campaign. She continues to apply her expertise in effective web campaigns for clients such as TD Canada Trust and Tridel.
Known around the blogosphere as semlady, Helen pioneered the NLC Internet Marketing Blog and can be seen writing and commenting online. She shares her creative marketing insights at marketing conferences and events such as Search Engine Strategies, SMX Social Media, SustainabilityCamp and events hosted by non-linear creations.
SMX Search Analytics is a two day event taking place at the Toronto Marriott Downtown Eaton Centre Hotel from March 31st to April 1, 2009.