Comcast has just released the Top 50 web properties for December 2007. While the top ten remains, for the most part the usual sites, there are some interesting points to be made.
For the sake of comparing apples to apples, let’s look at data from Dec 2007 vs. data from Dec 2006 (data all sourced from ComScore). Top keep it simple, we have used data only at the top 20 sites.
Round-up of ComScore website traffic data:
- Traffic from the top 10 websites increased slightly year-over-year, with 829,652,000 in December 2006, and 885,195,000 in 2007
- Facebook made the biggest gains with an 81.41% increase in traffic, and moved up in the rankings from position 32 to 17
- Verizon saw a large drop in both traffic and rankings, moving from a ranking of 14 in 2006 to #20 in 2007
Website Traffic Stats
Traffic Winners:
- Facebook was the biggest winner, with an 81.41% increase in traffic over 2006
- The next biggest gain in traffic was Wikipedia, which increased traffic by 34.38%
- AT&T also showed positive gains, with a 26.77% increase over last December
Traffic Losers:
- Verizon saw the biggest decrease in traffic year-over-year with a 16.89% drop in traffic
- The Ask Network also saw a 10.91% drop in traffic
- And somewhat surprisingly, eBay saw a -5.19% drop over last year’s traffic
The following graph illustrates the changes in overall traffic for the top 10 sites as ranked by ComScore:
Website Traffic Rankings
Rankings Winners:
- Facebook moved up 15 spots from #32 to #17
- Wikipedia moved up 5 spots from #13 to #8
- AT&T, Inc. moved up 3 spots from #22 to #19
- Google moved up 2 spots from #4 to #2
Rankings Losers:
- As mentioned, Verizon moved down 6 spots from #14 to #20
- Viacom and Wal-Mart both lost 3 spots each, to #13 and #12 respectively
- Time Warner Network lost 2 spots, moving from #2 to #4
The following graph illustrates the changes in overall traffic rank for the top 10 sites as ranked by ComScore. Note that a downward trend illustrates an increase in traffic:
It’s always a good idea to keep an eye on current traffic trends, in order to ensure that marketing and partnering efforts are being targeted to the most effective properties.