Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into “tagging” to categorize material, so people interested in topics can locate community finds. This session is a marketer’s guide to using bookmarking and tagging effectively.
Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Guillaume Bouchard, CEO, NVI
Michael Gray, President, Atlas Web Service
Neil Patel, CTO, Advantage Consulting Services
First up: Guillaume Bouchard
Social bookmarketing: Social + Media + bookmarking
-allows you to share and organize bookmarks
-eg. del.icio.us, stumbleupon, furl
-Every bookmarking site uses Tagging - use words to categorize the content
Benefits
-higher visibility in search engines
-gain natural inbound links
-Brand awareness
-can influence traditional media
How to Tag
-check what people already like to tag on that service
-pick the tag that is most relevant
-avoid separating tags with commas
-co-ordinate efforts, establish tagging standards
Manual s. Automatic Tagging
Manual
-You create your own tags
-needs people to do this
-found on del.icio.us, stumbleupon, etc.
-best with images
Automatic
-tagged by a computer
-does not benefit from human creativity
-Facebook does this for it’s features
Abuse
-As tagging becomes more popular, there is more incentive to take advantage of it
-may result in less useful descriptions of the content
Technorati
-blog tagging
-As you use the biggest social sites (Reddit, Digg, etc.), the popularity of your blog will increase and you may rank better in Technorati
Flickr
-Image sharing
-can drive traffic to your website
-upload photos relevant to your industry
-select tags that are already “popular”
-If you want pictures to appear in technorati, mark them “public”
Youtube
-content is more important than tags
-amateur vidoes have been successful
Facebook
-create attractive profiles & be honest
-develop a widget for your market
-Invite friends and influencers to join your group
Next Up: Michael Grey
Your network: Getting Social
-can see who bookmarked it
Tagging Tips
-You can subscribe to specific tags in del.icio.us
-subscribe to the popular ones
Sharing with Friends
-can send people a link
“What’s Hot”
-See how many people are bookmarking
-See tags that people used
-See screenshot of the page
Del… Popular Page
-want to be on this page
-advantage of del. over digg
-many people use del…
-digg is mostly young males
-Look at the tags on the popular page
Del… research
-if you have two words are seperated, use +
Adding a Bookmark
-don’t have to use the description of the page
How to Use Del… for traffic
-create content that people might be interested in bookmarking
Expanding Your Exposure
-try to create a better title for the link
Advanced Tactics
-Del… updates the popular page every 4 hours. You can therefore time your submission & votes for just after an update
-Use your friends
-Don’t create multiple accounts - too many on one IP may get you banned, or may “discount” your vote
Next up: Neil Patel
Leveraging Stumbleupon
Why should you care?
-has driven over 12,000 visitors in one day
Audience
-mostly male audience
-45-54