Not every online marketing resource has to be appreciated through XML feeds and RSS readers. For those who appreciate the feel of knowledge in their hands, there are a few hard-copy resources out there. Here is a quick round-up of print resources that write about online business.
RIP Business 2.0 Magazine (Finally)
I have to admit, sometimes it’s nice to read a hard copy resource from time to time. Reading online articles can be great for skimming though vast amounts of information quickly, but every once in a while it’s nice to sit down with a cup of coffee and flip through the satisfying full colour creative of a magazine.
That’s why I’ve been a subscriber of Business 2.0 Magazine for a while now. The name jumped out at me from a shop stand and I subscribed after reading that very first issue. As silly as it might seem, I look forward to it’s arrival every month. Is it superbly cutting-edge? Maybe or maybe not, but there’s almost always something that’s pretty darn interesting.
Which is why I was saddened to see that the very last issue arrived in the mail last week. Although we’ve known since July that the magazine was going to be shut down, there was something about seeing the “this is your last issue” cover that incontrivertibly proved that not even Facebook could save it.
Print Resources
Fortune
Several of the staff from Business 2.0 will be moving to Fortune magazine. While I haven’t been an actual subscriber to Fortune before, I am looking forward to my subscription to it. Here’s hoping those Business 2.0 writers will bring over some of that “What’s Next” and “What Works” orientation that B2.0 excelled at.
Search Marketing Standard
This print magazine is quite informative and helpful for marketers involved in, or seeking to be involved in online marketing. If you are the sort of person who subscribes to 140 blogs (like myself), you may find the information a bit of a review, but the majority of marketers may find a variety of interesting tidbits in each issue. Last issue, for example, had a run-down of the state of online marketing by country.
Fast Company
While not specifically an online marketing magazine, there are some interesting tidbits to be found here. Recent stories included features on Design, Wikipedia, and the iPhone.
Overall, there are a few hard copy resources out there for those who prefer to read “real” print. Feel free to suggest additional resources to be added here.