One of my over-used mantras when talking about social media is that social media = plural noun. Social media “is” nothing, social media are tools, technologies and services that share some common characteristics but are ultimately different things with different audiences.
It is more than a matter of grammar.
The chart below barely scratches the surface of this argument but it’s a good place to start to understand how different social media serve different purposes Read more…
With one little sentence in its newly-minted social media policy, the Government of Alberta is poised to take an important step forward for Gov2.0 thinkers everywhere. Empowering spokespeople to speak the language of the channel they’re participating in shouldn’t be revolutionary, but it is.
posted in Web Strategy
Want to know how SharePoint 2010 can help your business? NLC co-founder Randy Woods recently sat down with the folks at Microsoft’s bepublic.ca to talk about our experience helping clients leverage SharePoint 2010’s social and business-process features.
posted in Enterprise 2.0
The web 2.0 phenomenon has brought to the design world bigger font sizes and bolder designs. A consequence of this is less emphasis on fitting content above the “fold” line. I’ll keep my thoughts on the fold for another post, but you see more and more sites embracing the idea that users do actually scroll to the bottom of the page.
posted in Online Marketing
A well-deployed web content management system will let your team publish content faster and more efficiently. But if content published does not drive business results, you will just be publishing more bad content, more quickly. This post describes an alternative.
posted in Analytics