The NLC Performance Framework
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A pragmatic guide to planning online business initiatives
The NLC Performance Framework
Since 1995, non-linear creations has undertaken more than 750 online engagements, and in virtually all of these, we helped our clients set goals and measure success. This guide evolved through our involvement in developing effective e-business strategies and online business initiatives for our clients. To capitalize on your online business opportunity, use these e-business models to:
Map corporate objectives with online goals; Define success metrics for online business goals; Examine audience needs in parallel with your online business goals,
and create structured outbound marketing reviews.
About the Author
Randy Woods is a co-founder of non-linear creations. With his breadth of knowledge and experience in online strategy, content management and search marketing, Randy shares his lessons learned through the non-linear creations Thought Leadership Series; a number of published whitepapers including: Best Practices in CMS Governance, SEO and CMS: Implementing Best Practices, NLC Performance Framework and Proven Approaches for Success with the Google Search Appliance.
About non-linear creations
non-linear creations is a leading Canadian Internet consulting firm, which was formed in 1995 with a powerful vision: leveraging the business benefits of Internet technology to drive a strong return on investment for our clients. This focus on delivering results is baked into Nonlinear's corporate DNA and drives each of our areas of practice, including: Enterprise & Web Content Management, Enterprise Search & Navigation, Online Strategy,
Search Engine Marketing, Email Marketing, Application Development & Integration, Site Design & Multimedia and Web Analytics.
With a portfolio of more than 750 online projects and clients around the globe, non-linear creations continues to deliver impressive online results. For more information, visit www.nonlinearcreations.com.
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