Enterprise Social Computing
14

Enterprise Social Computing and the Imperative of Participation

Release Date: May 2009
Author: Shannon Ryan

Enterprise Social Computing

Enterprise Social Computing and the Imperative of Participation

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As we've learned from the massive rise in user-driven social media platforms like Facebook and Twitter over the past few years, harnessing the power of the network offers compelling opportunities to better capture and use information and knowledge-essentially, making it easier for people to take action. These lessons from outside the firewall can and should be applied to the corporation. But where to begin? How to go about it?

In Enterprise Social Computing and the Imperative of Participation, the first in a series of conversations with Shannon Ryan, we look at the rise of social computing and some

of the compelling factors that will drive corporate adoption, outlining:

The three main advantages of social computing in the enterprise; How to make an informed decision about a social computing platform; The relationship between corporate culture and your social computing approach; Approaches to Enterprise Social Computing and how to manage expectations

Given the relative newness of Enterprise Social Computing, integrating an effective strategy behind the firewall can be challenging. This series will guide you in discovering and integrating the benefits of this approach.

About non-linear creations

non-linear creations is a leading Canadian Internet consulting firm, which was formed in 1995 with a powerful vision: leveraging the business benefits of Internet technology to drive a strong return on investment for our clients. This focus on delivering results is baked into NLC's corporate DNA and drives each of our areas of practice, including: Enterprise & Web Content Management, Enterprise Search & Navigation, Online Strategy,

Search Engine Marketing, Email Marketing, Application Development & Integration, Site Design & Multimedia and Web Analytics.

With a portfolio of more than 750 online projects and clients around the globe, non~linear creations continues to deliver impressive online results. For more information, visit www.nonlinearcreations.com.

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