Effective Visual Design Strategy for CMS
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Overcoming the 7 main challenges to effective visual design for CMS-driven websites
Effective Visual Design Strategy for CMS
Designing strategically and effectively for a CMS-driven website is one of the more complex areas of web development. It requires great skill and experience to achieve a high-performing CMS-based site that's welcoming, reassuring, brand-resonant and easy to navigate.
How do you strike a balance between intuitive, attractive design and a functional, user-accessible content management system? In this whitepaper, we share our expertise on the 7 main challenges you will encounter in creating the visual design for a CMS-driven site, along with tips that will help you avoid these common pitfalls:
Limitless options and deep navigational structure; Varying column heights; Ever-expanding page names;
Interchangeable content areas; The WYSIWIYG (What You See Is What You Get) Editor; Varying page layouts and design elements; Using rich media
Ultimately, designing for CMS requires relatively advanced HTML and web design skills. The CMS itself will not provide the design flexibility you need-it is there simply to impose a set of generalized best practices and to allow a large number of people to collaboratively maintain a professional-looking site. But by following the guidelines in this whitepaper, you will be well on your way to a solid, flexible design that is effective and easy to use for both your site visitors and your content authors.
About non-linear creations
non-linear creations is a leading Canadian Internet consulting firm, which was formed in 1995 with a powerful vision: leveraging the business benefits of Internet technology to drive a strong return on investment for our clients. This focus on delivering results is baked into Nonlinear's corporate DNA and drives each of our areas of practice, including: Enterprise & Web Content Management, Enterprise Search & Navigation, Online Strategy,
Search Engine Marketing, Email Marketing, Application Development & Integration, Site Design & Multimedia and Web Analytics.
With a portfolio of more than 750 online projects and clients around the globe, non-linear creations continues to deliver impressive online results. For more information, visit www.nonlinearcreations.com.
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