Strategic Web Services
User Experience
It can't just look pretty, it has to work
User experience is the art of capturing the attention of your audience, enabling them to navigate throughout your website easily and intuitively. It is the power of crafting a compelling message so that your visitors will interact with you. It is a seamless integration of your brand, your message and your call to action, engaging your community and compelling them to respond.
NLC has proven expertise gleaned from hundreds of client engagements to work with you, building a user experience design that will engage your community, inviting them to respond and to return. Our three step process, backed by knowledgeable professionals, is simple and effective.
Discover the foundation
Through this discovery phase, our designers facilitate a strategic analysis of your brand. This first phase of the design process enables our team to build the foundation for the design concepts with a concise outline of tangible online goals and success metrics, detailed profiling of the target audience - including their perceptions and needs and an analysis of the brand personality, promise and positioning. This phase drives the concept and design decisions for the project, ensuring everything we design meets your vision.
Design the strategy
Once the project foundation has been established, our team moves into a period of design exploration. Working closely with our information architects, we solidify ideas for the creative execution that will evoke consumer emotion and direct users to act. We explore a variety of visual design directions that best represent your existing brand, ongoing users and evolving business goals.
Deliver the experience
In order to guarantee an accurate translation of a concept into an experience, all project details are specified, documented and transformed into functional pages. In this phase, our team ensures each pixel is perfect and each transition is seamless, finding the balance between technology and design without compromising performance.
Navigate through our other Strategic Services links:
The NLC Performance Framework
Social Media and Strategy Integration
Information Architecture
Custom Development and Integration Services
Usability Testing
Business Value Planning Services for Microsoft Technologies
Governance Capacity Planning
Want to know more? Read our case studies or contact us for a short discussion on how our network, experience and exceptional approach to your business will drive the results you dream about.