Strategic Web Services

Usability Testing

Can they use it once you've built it?

Your web design. Brilliant to look at, it reflects your organization’s brand and message, sports dynamic copy that invites users to want more and shouts out a call to action on every page. The art of web design and development, though, is based on assumptions – assumptions that are based on experience and best practice, of course, but assumptions nonetheless.
 
Usability testing is a critical step in putting those assumptions to test. The goal is to discover unexpected errors and identify areas that could be improved. Generally it means measuring how well a typical user will respond in four areas, performance, accuracy, recall, and emotional response.

Performance

How much time, and how many steps, are required for people to complete basic tasks?

Accuracy

How many mistakes did people make? Was it easy for them to navigate and complete the call to action?

Recall

How much does the person remember afterwards or after periods of non-use?

Emotional response

How does the person feel about the experience? Is the person confident, stressed? Would the user recommend this system to a friend?

NLC has designed usability testing scenarios for hundreds of clients including B2B, B2C, not for profit, government and private sector - from the very small to the very large. Our team is well-versed in what to test for to ensure your results provide you with the feedback you need.

Navigate through our other Strategic Services links:
The NLC Performance Framework
Social Media Strategy and Integration
Information Architecture
User Experience Design
Custom Development and Integration Services
Business Value Planning Services for Microsoft Technologies
Governance Capacity Planning

Want to know more? Read our case studies or contact us for a short discussion on how our network, experience and exceptional approach to your business will drive the results you dream about.