Web Marketing Services

Pay-Per-Click (PPC) Search Engine Marketing

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Attracting attention that matters

Pay-per-click (PPC) search engine marketing is a form of online advertising where the advertiser pays to be listed in the sponsored links section of the search engines. They pay a pre-specified amount for each visit to the website generated from selected search terms.

Many organizations have experimented with purchasing pay-per-click sponsorships on the Google and Overture networks. In almost every case, the results delivered have paralleled the effort expended. Successful PPC campaign management requires focused commitment.

We have identified two keys to driving high return on investment from PPC campaigns:

Broadening your universe. For any industry there will be a handful of obvious key words – and every firm is bidding on these words. The result? These words are expensive. Less obvious terms don’t receive as many searches but there are lots of them and they are under-valued. The implication: bidding on a broad universe of keywords – thousands if possible – drives cost-effective results.

Measuring the results that matter. You probably do not care about impressions or “click-through” rates. You care about what happens next. Leads. Or online sales. Or total time at site. Track each ad and each bid through to the metrics you care about. Then reallocate budgets to the most cost-effective terms. This ensures your pay-per-click campaigns drive your business, not just visits to your web site.

The experts at NLC have helped hundreds of organizations with our PPC search engine marketing services.

Clients like Tridel, Mead Johnson and Canadian Tire have benefited from:

PPC keyword selection: we broaden your keyword universe
PPC advertising copy development: we write the ads that drive targeted traffic
PPC ROI tracking: we track each pay per click advertisement through to the metrics you care about
PPC campaign setup and optimization: We review the cost-effectiveness of each search term and reallocate budgets appropriately to optimize the results per dollar
The monitoring of PPC management best practices: we study the field full time and strive to apply this knowledge for our clients.

Professional PPC Certification

Members of our search engine marketing practice group are recognized by Google as Qualified Google Advertising Professional and by Yahoo! as Yahoo! Search Marketing Ambassadors.

Navigate through our other Online Marketing links:
Campaign Strategy
Google Analytics Services
Organic Search Engine Optimization

Want to know more? Read our case studies or contact us for a short discussion on how our network, experience and exceptional approach to your business can help drive the results you dream about.