The executive dilemma
Selecting a Web Content Management Solution (Web CMS)
To truly understand the importance of the Web Content Management Solution (Web CMS) decision, ask yourself what it would be worth to your company to rank two places above a competitor on Google?
What would it be worth to get to market weeks faster when responding to changing market conditions?
And what if you could convert 50% or more of the visitors to your site?
- But how do you choose a Web CMS that meets the needs of marketing without giving IT headaches? Here are some key factors the NLC team recommends to our clients:
- Ease-of-Use: Non-technical content owners and providers should be able to easily edit site content.
- Control: Marketing or other content owners should have website control — branding, navigation, and other components of user experiences — without requiring programming expertise.
- Integrated Marketing Capabilities: Online marketing capabilities including SEO tools, website monitoring and analysis tools, and segmentation optimize Web experiences.
- Integrated Business Applications: Insist on support and experience that integrates all of your business applications.
- Flexibility: For dynamic user experiences, your solution should support multiple languages and optimize for different device types without re-rendering the site for each variation.
Having the right Web content management solution is imperative to overcoming the hurdles to creating a successful website. The right Web CMS enables you to rapidly respond to changing consumer needs and market conditions, and ensures that your organization has a solid foundation from which to leverage its Web presence.
NLC has many services to help you select the correct Web CMS for your company. We work with organizations to select the most effective Web CMS out of the many on the market. This includes assisting in identifying business requirements, developing scenarios, or assessing vendors. We can also provide a short-list of suitable products. Beyond initial selection, we can advise on best-practice approaches to CMS implementation.
Strictly vendor-neutral, we are ideally placed to help your company through the selection process. Without bias, we help you determine concrete requirements and chart a path through the complex CMS marketplace.
Want to know more? Read our Case Studies or contact us for a short discussion on how our network, experience and exceptional approach to your business will drive the results you dream about.
Navigate through our other Executive Dilemma links:
Aligning SharePoint 2010 to your Business Strategy
Driving Traffic and Conversions