The executive dilemma

Driving Traffic & Conversions

There’s traffic out there looking for your site. Are you hiding?

Promoting your site is important but so is making sure that you do everything you can to help search engines present you to the searchers who want to find you.

NLC’s Search Engine Marketing team will not only help you promote your site but we’ll tell you how to stop doing the things that can be making your site play hard to get.

Here are some key ways the NLC team helps our clients market their sites:

• SEO Site analysis: identifying any weaknesses or obstacles that may be interfering with search engines finding and indexing the site or that may be affecting the sites ability to rank.
• SEO Best Practices: outlining the best steps to take when adding content in order to increase traffic from organic rankings.
• SEO Workshops: helping you understand how search engines work, common mistakes that sites make that suppress their rankings, and how optimization works.
• SEO Keyword Research and Recommendations: finding out how people are talking about you and your services and making sure you have the answers to their questions.

But what if you need traffic right now?

PPC Advertising: directly promoting your site to those who really want to find it and giving you the most accurate measurement of ROI of any advertising media.

Everyone wants to increase the traffic to their websites but you want not just more visitors but more relevant visitors. NLC’s Search Engine Marketing team makes sure that our clients who are looking for visitors and visitors who are looking for our clients find each other.

Want to know more? Read our Case Studies or contact us for a short discussion on how our network, experience and exceptional approach to your business will drive the results you dream about.

Navigate through our other Executive Dilemma links:

Aligning SharePoint 2010 to your Business Strategy
Selecting a content management system