Web Creative Services
Creative Strategy
What is creative strategy? Simply an outline of what message should be conveyed, to whom and with what tone. This provides the guiding principles for copywriters, designers, usability experts and programmers to put into practice the elements needed to conform to your strategy.
Our creative strategy follows a rigorous three step process that has a proven track record for all types and sizes of organizations.
Our experts take into account:
- visual design
- content strategy
- usability approach
- brand visibility
- accessibility requirements
- interactive & multimedia elements
- browser and search engine compatibility
- programming & development
- optimal technology choices
Discover the foundation
Through this discovery phase, our designers facilitate a strategic analysis of your brand. This first phase of the design process enables our team to build the foundation for the design concepts with a concise outline of tangible online goals & success metrics, an analysis of the brand personality, promise and positioning and detailed profiling of the target audience—including their perceptions and needs. This phase drives the concept and design decisions for the project, ensuring everything we design meets your vision - whether for a website, multimedia development or a rich interactive application.
Design the strategy
Once the project foundation has been established, our team moves into a period of design exploration. Working closely with our information architects, we solidify ideas for the creative execution that will evoke consumer emotion and direct users to act. We explore a variety of visual design directions that best represent your existing brand, ongoing users and evolving business goals. We present the top design exploration, revising and refining the mock-up and extending the finalized design concepts to the developing wireframes.
Deliver the experience
In order to guarantee an accurate translation of concept into experience, all project details are specified, documented and transformed into functional pages. In this phase, our Creative Director personally ensures each pixel is perfect and each transition is seamless, finding the balance between technology and design without compromising performance. NLC’s design team continues to work with our internal development team to ensure both consistency of tone and feasibility of design recommendations.
Navigate through our other Creative Services links:
Graphic Design
Multimedia
Want to know more? Read our case studies or contact us for a short discussion on how our network, experience and exceptional approach to your business can help drive the results you dream about.