One of the most exciting things to come out of the Sitecore 8 announcement was the introduction of the Federated Experience Manager, or in new Sitecore naming practices, the FXM.

In the final post of our introduction to Sitecore 8 series, we present the feature that had marketers and developers alike salivating: the Federated Experience Manager or FXM. This new addition introduces the Sitecore DMS and its personalization capabilities to a whole new market by allowing users of Sitecore to take advantage of the Sitecore Experience Platform on non-Sitecore powered websites. 

By registering an external site in the FXM, you'll be given a JavaScript beacon to place on your non-Sitecore site which injects all the functionality you need to track and personalize that site.

Did you miss the other posts in this series? Be sure to check out our overview of Sitecore's new look, an examination of the platform's move in a more strategic marketing direction, a how-to on adding applications to the new Sitecore Launch Pad and the top 6 reasons our MVPs are excited for the new release. 

Without further ado, we're going to how you how simple it is to enable the Federated Experience Manager on your non-Sitecore website in 3 easy steps:

1. Register for the site

Sitecore 8: FXM register

2. Save and Publish the setup

Sitecore 8: FXM publish

Copy the JavaSCript beacon into every page on the site to track:

<script src=”//sitecore8/bundle/beacon”></script>

Sitecore 8: FXM dashboard

3. Open the page(s) in Experience Editor:

Sitecore 8: FXM page editor

You're now ready to start personalizing your website to increase conversions and turn casual visitors into loyal customers. The FXM not only enables the use of the DMS' personalization capabilities, but also its analytics, allowing your team to start making data driven decisions.

Have you seen the Sitecore Federation Experience Manager in action? What's you first reaction?

comments powered by Disqus